Welcome to your Brandiscover™ Strategy for marketing. The information collected by our team and presented here is the foundation for which all marketing, branding, advertising, social media engagement, print collateral and networking is built.
Target Audience
Trademarks.law's target audience is a male in his 30s to 50s, living anywhere in the United States. He works in a wide range of industries such as retail, goods sales, software, or as an entrepreneur.
Let’s call him Brand-Builder Ben.
Meet Ben, a 45-year-old entrepreneur and small business owner who’s passionate about the business he’s worked so hard to create. Ben is married and lives in a suburban neighborhood, but his work knows no geographic boundaries—his customers are spread across the nation.
Ben’s business is growing, but with growth comes challenges. He’s recently learned the hard way that someone else is using his company’s name and logo, and he’s panicking about what to do next. Overwhelmed by the maze of legal jargon and decisions, Ben is facing decision fatigue, struggling to understand the process, and fearful of the costs.
Ben isn’t looking for flashy sales pitches; he wants a knowledgeable professional who cares about his success as much as he does. He values straightforward guidance and someone who will protect his brand while saving him time and money. That’s why Ben trusts us to navigate the complexities of trademarks and provide him with the security he needs to grow his business with confidence.
*This does not mean that your message will not resonate with other demographics. It simply means that this is the target audience we will speak directly to in our marketing.
Brand Personality
Trademarks.law embodies a balance of professionalism and approachability, offering clear and innovative solutions for small business owners navigating the complexities of trademark law. The brand’s tone is serious yet creative, setting it apart from impersonal, automated legal services by providing personalized, relatable guidance.
With a rebellious flair, Trademarks.law challenges industry norms to make the trademark process straightforward and accessible for entrepreneurs overwhelmed by legal jargon and decision fatigue.
*This does not mean that, at times, other personalities aren’t exposed. This simply means that the dominant brand personality expands leads and sales.
Slam Dunk Message
Your Slam Dunk Message is based on answering these 3 questions:
What is your potential customer’s problem(s)?
What is our plan to help them?
What does their successful ending look like?
Clutter Buster
TLC — Trademark Law Complete
Unlike automated trademark services, our firm provides personalized attention from a licensed attorney that you can talk to today, ensuring detailed guidance to help you avoid costly mistakes. With a high success rate in USPTO approvals, we deliver trusted expertise to completely protect your brand.
Going Fishing
You catch the most fish where the fish are.
SEO: Search Engine Optimization is the strongest form of positioning your website online. Your website should include search terms, demographics, areas of operation, and other forms of identifying specific prospects
Google Business Profile: Complete and active
Email: Gathering contact information from prospects and website visistors is important for building long term “Fishing Ponds”. This is the best way to share your content creation.
Referrals: building out a referral system for current clients.
Network: Entrepreneurial groups, small business workshops, and professional networking events.
Bullseye Product
Hourly consulting or drafting/advising is the lead generator to your feature product: Trademark packages with higher-tier options including expanded services.
Foot-in-the-Door
At Trademarks.law, we offer valuable resources to help you get started on the right foot. You can access a comprehensive checklist for starting an LLC by signing up with your email address, providing you with essential steps for business formation.
Additionally, we offer a free 15-minute phone consultation with a real attorney, giving you personalized legal advice to address your specific trademark needs. Signing up for either option allows us to stay connected, offering ongoing insights and updates to support your entrepreneurial journey.
Trust the Pros
Trademark protection from real lawyers
At Trademarks.law, we understand that trust is key when it comes to legal matters. With over 60 years of combined experience in trademark law, our team of real, licensed attorneys provides transparent communication and quick response times to ensure our clients feel supported every step of the way. We are committed to offering clear, actionable advice, and we're always just a phone call or email away, making sure you get the guidance you need when you need it.
In addition to personalized legal counsel, we strive to empower our clients with knowledge. Our blog articles and resources, such as insights on using the USPTO search engine, provide valuable information to help you navigate the trademark process and protect your brand. We believe that an informed client is a confident client, so we go the extra mile to share the latest trends and tips in intellectual property law.
Our years of experience and high rate of success with USPTO approvals are reflected in the client stories and positive testimonials from those who have benefited from our services. From start-ups to established businesses, we have helped countless clients secure trademarks and grow their brands with confidence. Trust us to be your partner in navigating the complexities of trademark law.
Triggers
Exclusive Custom Communication with a Touch of Elegance
Trademarks.law takes client communication to the next level with personalized letters, sealed with a custom Old English wax stamp featuring your new logo. This sophisticated touch reflects our commitment to precision, professionalism, and individuality in every aspect of our service.
Your journey to securing your trademark deserves nothing less than a distinctive and memorable experience.
Closing the Deal
Trademarks.law website
To enhance your brand's online presence and better serve your clients, we suggest refining the Trademarks.law website. Key areas for improvement include ensuring clear and consistent use of trademark symbols across the site, optimizing content to emphasize the value of trademark protection, and creating more prominent calls to action that drive visitors to engage in consultations or sign up for resources.
Additionally, incorporating client testimonials and success stories more prominently on the site could further build trust and credibility. By streamlining your website’s user experience and aligning it with your trademark services, Trademarks.law can create a stronger, more engaging online presence that attracts and retains clients.
Putting it all together
3-Step Plan
Show customers how easy it is to buy from you.
Step 1 - Introductory TLC call with a real, live attorney
Step 2 - Share the Vision for Your Business and Brand
Step 3 - Build Your Protected Business with Confidence
Customer Journey
Here’s a hypothetical journey of how the typical target audience responds to your message:
CLICK HERE if you’d like to download the Customer Journey as a PDF.