Union Church Millworks
From Sawdust to Sales Growth
Union Church Millworks had world-class craftsmanship—but no audience. With nearly $800K in annual sales (yes, literally), they needed a brand, a strategy, and a way to reach beyond the mountains of Southwest Virginia.
We built a powerful “From Forest to Floor” brand with a story-driven website, premium positioning, and messaging that made their hardwood products feel as high-end as they truly are. We targeted designers, builders, and homeowners looking for character, quality, and locally sourced Virginia-grown wood.
Now approaching $2 million in annual sales, Union Church Millworks is expanding into Coastal Virginia’s Hampton Roads market with a strong brand, growing demand, and sawdust flying off the shelves.
“Before meeting Tom and The Addison Group, we had a great product—but we didn’t know how to tell our story. Tom immediately took an interest in what we were doing and began coaching us on how to present it effectively to our clients.
What started with informal conversations quickly turned into a full Brandiscover process, followed by a new website, brochures, key introductions, and hands-on support.
Working with The Addison Group is easy, collaborative, and impactful. I now feel confident in our marketing, and I’m proud to say our business has grown fourfold since partnering with Tom.”
Cedar Point Club
Honoring Tradition, Inspiring Growth
Cedar Point was investing millions into a complete campus enhancement including a new aquatics center, kids’ amenities, dining outlets, and a renovated clubhouse. The challenge wasn’t just the construction. It was creating a cohesive identity that tied it all together and told the story of a Club moving forward while honoring its past.
We leaned into Cedar Point’s heritage, reviving its original name and weaving in natural surroundings and local history. From unique brands for each dining outlet to logos for the swim team and kids’ club, every detail connected back to the story of who they are and where they’re headed.
Now, Cedar Point enjoys a fresh, unified identity that resonates with members and guests alike—a brand that celebrates its legacy while showcasing its future.
“Tom is a highly positive person and one who works collaboratively to bring your vision to reality. He’s a great listener with no ego and no agenda. After all the time we’ve spent together, I’m happy to call him my friend.”
Bush & Taylor, P.C.
A Decade of Innovation and Results
For Bush & Taylor, long-term growth required a marketing partner who could consistently deliver fresh ideas and measurable results. Over the years, maintaining visibility and brand strength in a competitive legal market has been essential.
The Addison Group has been that partner—bringing innovation, dedication, and professionalism to every campaign. From strategic branding to ongoing marketing support, we’ve worked together to ensure Bush & Taylor’s story is seen, heard, and trusted.
After more than a decade of collaboration, the firm continues to thrive with a strong brand presence and a marketing partner invested in their success.
“We have had the pleasure of working with the Addison Group for well over a decade. Innovative. Dedicated. Professional. The Addison Group has effectively delivered results to help make our brand a success.”
M&M Hospitality
From Local Presence to Elevated Impact
M&M Hospitality needed more than just marketing. We needed a partner who could bring their brand to life, boost visibility, and adapt quickly to the ever-changing demands of hospitality.
The Addison Group delivered with creativity, professionalism, and a deep understanding of their brand. Through effective campaigns, strategic messaging, and engaging content, we helped elevate their presence in a crowded market and connect more meaningfully with their audience.
The result was noticeable growth, a stronger brand voice, and the confidence of having a dedicated marketing partner always ready to respond and adapt.
Vintage Tavern | River Stone Chophouse | Decoys Seafood | Cork & Bull Chophouse
*M&M Hospitality was purchased by Pack Brothers Hospitality in 2024.
“Working with The Addison Group was a great experience. Their team brought creativity, professionalism, and a strong understanding of our brand. They helped us elevate our visibility through effective campaigns and engaging content, which made a noticeable impact on our business.
I appreciated their responsiveness, strategic thinking, and ability to adapt to our evolving needs. I’d gladly recommend them to anyone looking for a dedicated marketing partner.”
Joe Beans Express Espresso
From One Kiosk to a Coffee Empire
Joe Beans started with one drive-thru kiosk and solid coffee—but lacked a brand and digital presence to match their ambition. Revenue stalled at around $400K annually.
We created a bold new brand, playful messaging, and a website that captured their energy, community vibe, and future vision—positioning them for growth.
Joe Beans now operates 8 locations and brings in over $4 million annually. Their brand is thriving, their fanbase is loyal, and their marketing is as strong as their espresso.
“Before working with The Addison Group, our website and social platforms felt outdated and didn’t really reflect the energy of Joe Beans. The Addison Group brought fresh ideas, a unique design approach, and a real understanding of our brand.
They created a site that not only looks great but also makes it easy for our customers to connect with us. Our online presence feels modern, inviting, and truly representative of who we are. We’re thrilled with the results and excited about the success we’re seeing.”
Kephi Greek Kitchen
From Vision to Vibrant Partnership
Kephi Greek Kitchen wanted a marketing partner who not only understood their brand but also valued their voice in the process. They needed expertise, responsiveness, and collaboration to keep their growing restaurant top of mind in the community.
The Addison Group brought knowledge, creativity, and a true spirit of partnership. By listening closely, adapting to needs, and providing strategic guidance, we became an extension of the Kephi team—helping their brand shine while honoring their authentic story.
The result is a trusted relationship built on collaboration, with marketing efforts that reflect both the heart of Kephi and the expertise of The Addison Group.
“Working with The Addison Group has been a pleasure. Their knowledge and expertise have been instrumental in our marketing efforts. They are responsive, listen to our needs, and value their clients’ input. We look forward to our continued partnership with Tom and The Addison Group.”
Nansemond Pre-Cast Concrete Co., Inc
From established Precast Pro to Pipe Powerhouse
Nansemond Precast is a trusted name in precast concrete. Growth was inevitable. They decided on a fresh way to diversify, stand out in a crowded market, and add new revenue without losing their core identity.
We helped them position and launch a new vertical: NPCC Pipe, a full-service concrete pipe division. With clear messaging, a branded sub-identity, and marketing materials that spoke to contractors and municipalities alike, we helped turned their pivot into a power move.
Nansemond Precast is now winning more contracts, expanding their client base, and solidifying their reputation as a full-spectrum concrete solution provider… above and below ground.
“Tom Powell and his team have been outstanding to work with. They are professional, talented, and very responsive!”
Built by Babb
From Tailgates to Top-Tier Builds
Built by Babb started with a reputation for hard work. No brand. No digital footprint. Just a few decals on the back of work trucks and big dreams.
We built the brand from the ground up using a powerful online presence and messaging that matched their hustle and heart. We positioned them as the go-to contractor for quick-turn projects and quality home construction in Coastal Virginia.
Now approaching $3 million in annual sales, Built by Babb is a recognized, trusted name in residential construction—and still growing, one home at a time.
Smithfield VA Events
From Great Parties to Greater Purpose
Smithfield VA Events was hosting wildly successful festivals. But, the real story wasn’t being told. The public saw the fun, but few realized the huge community impact happening behind the scenes.
We created the Party With Purpose campaign—a brand story that connected every ticket, every sip, every bite to the organizations it helped support. Through messaging, digital content, and community storytelling, we turned good times into a recognized community cause.
Smithfield VA Events recently surpassed $2 million in charitable giving to local nonprofits and organizations across Isle of Wight County. Everyone knows that partying in Smithfield means giving back.